In today’s digital and social media age (Facebook, Twitter, Instagram, Pintrest), consumers’ purchasing decisions are influenced by trade-marks and the reputation such brands represent. Often a single brand or logo, trade-marks can convey messages about you, your company, and your company’s reputation, products and services. Trade-marks are also your marketing tool, distinguishing your products and/or services from the rest of the market. That is why trade-marks are important assets of any business and can help grow your business. Having a trade-mark allows you to effectively and efficiently communicate your brand to your customers, especially in a crowded marketplace. If you don’t register your trade-mark, then potentially someone else can. This immediately puts your business and any product or service development you are undertaking at risk. Securing a registered trade-mark protects your brand, and provides you with the tools to prevent someone using similar signs and riding off the back of your business.
At Sodagar & Company, we understand what it takes to build a successful brand and that is why as part of your team, we add value by providing sound advice and assist with the registration of your trade-mark. Given the global landscape of the business world, we have access to a global network of lawyers and trade-mark agents that can assist with the registration of your trade-marks in the United States of America, Europe, Asia (including China, Hong Kong and Vietnam), the Middle East (including the United Arab Emirates, Qatar and Egypt) and Latin America (Panama and Mexico).